The El Che Bar preview event was a curated experience designed for press to give them a feel for the restaurant’s influence and a tasting of the menu before the build out. The event took place in the raw space and featured a “fire” light in the location of the hearth, video projections of archived footage depicting Argentine culture, and live music by Los Inmortales. Nitewerk designed promotional branding, invitations, and installations, including a neon sign. Nitewerk also worked with local artist Manal Kara who created custom mate gourds as takeaways for the press.